Appeared in the Bromley & District Times, 20th September 1940
Tag: Adverts
No Waste! Tactics of the Kitchen Front
This advert, to help combat waste in the kitchen, featured in the Bromley & District Times newspaper on 20th September 1940
Autumn Fashions – 1940
For the fashion conscious in 1940, this advert appeared in the Bromley & District Times on 13th September 1940
Phosferine Advert
Another example of the type of advert used by Phosferine to advert their product, whereby they use the recommendation of a ‘real’ soldier to sell the product. This advert appeared in the Bromley & District Times on the 9th August, 1918 (page 8) Private A.M. McDonnell, M.M. (late) Royal Army Medical Corps, British Expeditionary Force “I went through the Battle of Loos and was slightly gassed and later (as stretcher bearer) was at the Battle of Martinpuich, and was awarded the Military Medal for bringing in many of our wounded, as…
Buy National War Bonds, Advert 1940
War Bonds – Britain’s Broadsides! Britain’s vast war effort calls for weapons of every calibre. National War Bonds are the heavy guns of our war finance. They provide the means by which private individuals, the Directors of business concerns, Executors and Trustees can help the Nation to victory. If you have £100 or more, buy National War Bonds. If you are a Director or Trustee, use your influence to sustain and increase the flow of investment. Buy National War Bonds Source: Bomley & District Times, 9th August 1940…
Lifebuoy Soap – Advert, 1940
Lifebuoy was introduced in England by Lever Brothers in 1895, and marketed as a soap that could be used in every part of the house, from the bathroom to the kitchen. It was originally, and for much of its history, a carbolic soap, containing phenol (carbolic acid, a compound extracted from coal tar), but in later versions the phenol was removed Lifebuoy’s popularity reached its peak between 1932 and 1948. After World War Two, when more materials were available and rationing was over, other more appealing soaps began to take hold of…
Purchasing Furniture in 1940
Anyone for new furniture in the sale? A three-piece suite for under £24 Remember: Gns are guineas A guinea was worth 1 pound and 1 shilling (21 shillings) 18 guineas was £18 18s. 22 Gns was £23 2s (ie 20 shillings = £1) ½ Gn was 10s 6d (10/6) So 18 ½ Gns = £18 8s 6d Wolfe and Hollander Wolfe and Hollander was established at 220 Tottenham Court Road in 1903. The Bromley branch was located at 46-52 High Street, Bromley. The image below is taken from the Francis…
Getting an Air Raid Shelter at Low Cost during the Battle of Britain
This advert for a concrete air raid shelter appeared in the Bromley & District Times at the start of the Battle of Britain, in July 1940. Effective Shelter at Low Cost Concrete offers the maximum protection from blast and splinters at lowest cost. We manufacture a practical Domestic Shelter for six persons for easy erection by one man at £9’15’0. the Complete set of units (ex works). Trade terms to builders. Complete schemes for industrialists speedily carried out at a love all-in cost. Six standard types will accommodation up to 50…
Do you like the boots? Bon Marché fashion
This advert for the Bon Marché store in Brixton appeared in the Bromley & District Times in early January 1917. The cost of ladies boots was 12s (shillings) 11d (pence), which, if I remember correctly, is about 65p in today’s money! However, when you think that some families had to manage on £1 (20 shillings) was a lot of money for a working class woman! Brixton’s Bon Marché department store opened in 1877. It claimed to be the first purpose built department store in the UK and was the brainchild…
Oh for an electric dish-washer!
The first dishwasher was invented in the USA in 1857 by Josephine Cochrane (trust a woman to realise the value of such an invention). The first dishwasher in Europe was invented by Miele in 1929, but they did not become commercially popular in Britain until the 1950’s and only for the wealthy at that time. Advert which appeared in the Bromley & Kentish Times, 12th July 1940, page 2