Do you like the boots? Bon Marché fashion

This advert for the Bon Marché store in Brixton appeared in the Bromley & District Times in early January 1917.   The cost of ladies boots was 12s (shillings) 11d (pence), which, if I remember correctly, is about 65p in today’s money!

However, when you think that some families had to manage on £1 (20 shillings) was a lot of money for a working class woman!

Brixton’s Bon Marché department store opened in 1877.  It claimed to be the first purpose built department store in the UK and was the brainchild of Mr. James Smith of Tooting.   A printer by trade, Smith was also a proprietor of the Sportsman newspaper.  After winning a fortune in 1876 at Newmarket with a racehorse he owned call ‘Roseberry’, he used the £80,000 prize money to fund the construction of  a department store in Brixton which he was to call Bon Marché

The building was based on the original Bon Marché in Paris, however the the Brixton model was unusual in that it began as a department store, rather than as a small shop that later expanded.

A short history, with images of the store, can be found on here > and you can find out ore about the owner and the history of the store on the John Lewis Memory Store website.

Not to be confused with the modern Bonmarché store chain which was founded in 1982 by Parkash Singh Chima who started his business on market stalls in Wiltex and Hartley in Yorkshire

Bromley & District Times, 5th January 1917, pg 4
John Lewis Memory Store

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