Lifebuoy Toilet Soap was very much of a popular product being used during the Second World World. It reached it peak during this period, before its popularity dwindled when rationing ended and more appealing products came to the market. We previously featured an advert for Lifebuoy from 1940, which featured a young boy and his granny: Lifebuoy Soap – Advert 1940 The Mechanised Transport Corps A khaki “British officer” tunic with a fleur-de-lis stamped on each button, royal blue piping round the cuff, title and crest worn on the right…
Tag: lifebuoy soap
Lifebuoy Soap – Advert, 1940
Lifebuoy was introduced in England by Lever Brothers in 1895, and marketed as a soap that could be used in every part of the house, from the bathroom to the kitchen. It was originally, and for much of its history, a carbolic soap, containing phenol (carbolic acid, a compound extracted from coal tar), but in later versions the phenol was removed Lifebuoy’s popularity reached its peak between 1932 and 1948. After World War Two, when more materials were available and rationing was over, other more appealing soaps began to take hold of…