Although we look back at the 1940’s and think of it as a decade of mostly war and hardship, it …

For the fashion conscious in 1940, this advert appeared in the Bromley & District Times on 13th September 1940 …

This advert for the Bon Marché store in Brixton appeared in the Bromley & District Times in early January 1917.  …

For the lady of fashion in June – So elegant! The latest fashions brought to you from Sainsbury’s in June 1918 …

How times have changed. I doubt very much that you would see an advert like this in the local newspaper …

So if you walking around the shops in 1918, these would have been the fashion statements that were on offer …

Fur Coats, Fur Trimmed Coats, Cloth Coats, Furs and Millnery. In October 1917, the shops were advertising winter wear. Fur, …

Here are the fashions for the younger generation. No mobiles here, just running around! I think the Peter Pan Outfit …

Yes, it is Sainsbury’s.   When I started reading these newspapers I was surprised to see that at that time, …

Winter Fashions from 1917 Medhurst’s Winter Sale At no other sale in the kingdom can you buy Royal Worcester Kidfitting …