Trailblazing iconic fashion of the 1940s

Although we look back at the 1940’s and think of it as a decade of mostly war and hardship, it was in fact a milestone decade for style in women’s fashion, despite the 1930’s being a hard act to follow. With style icons such as Christian Dior, Ava Gardner, Bette Davis, Doris Day and Rita Hayworth, these women were trailblazers in styles and new silhouettes – many styles of which are still supported today in women’s fashion. These adverts appeared in the local newspaper in 1943, encouraging women to invest…