How OXO helped Strengthen the Home Front

In 1840 a German chemist, by the name of Baron Justus von Liebig (1803-1873), invented meat extract through his Extract of Meat Company, and shortly after Oxo was created.  The formula was so popular that by 1908 Oxo was able to become an official sponsor of the London Olympics and supplied fortified drinks of Oxo to marathon runners. By 1910 the makers had formulated the iconic OXO ‘cube’, making it more accessible to families around the world, and further increased Oxo’s popularity.  During the First World War it became a stable…