Rowntree’s Cocoa: Advert from 1943

Rowntree’s is a British confectionery business founded at Castlegate, York by Henry Isaac Rowntree, when he purchased the already established Tukes’ cocoa and chocolate business. As a teetotal Quaker, he was able to add to the social side of the business: chocolate drinks were promoted as an alternative to alcohol for the working man. In 1869 he was joined in business by his brother Joseph, who developed Rowntree’s Elect Cocoa in 1887.  Marketed as ‘more than a drink, a food’, it proved extremely popular, resulting in the firm having to move to larger premises. Throughout much…