Saving Your Pennies in 1942

Advert showing two babies in a cot with the labels Less Spending and More Saving attached to them

To encourage people to save during the war time, advert such as these from the Post Office and Trustee Savings Bank (or TSB as we know it today) were published in local newspapers.

The 1942 ‘Resolutions Twins’ arrive

The adverts encouraged readers to open a savings book account and to deposit as much as they could, alongside the message to ‘spent less’ and ‘save more’

Advert showing two babies in a cot with the labels Less Spending and More Saving attached to them

Source:
Bromley & District Times, 9th Janaury 1942 (page 7)

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