Must-have Christmas Gifts for the Family c.1917

Christmas Advert from Pyne Bros as advertised in the Bromley & District Times in 1917

Life may have been tough in 1917, but Christmas would soon arrive and there were presents to buy.  Below is a selection of advertisements for Christmas presents printed in the Bromley & District Times newspaper.

Here are some Christmas ideas for the family from Herbert Collins Ltd, of Market Square, Bromley.

Who advertised selling “a most varied and pleasing selection of up-to-date Novelties for Christmas Gifts.”

Hundreds of suitable articles for Christmas Gifts are on show.

FOR OUR TROOPS:
Warm knitted scarfs, woollen gloves and other ‘comforts’ for present needs.

FOR THE MAIDS:
Smart dress lengths, caps and aprons in great variety.

FOR CHARITY GIFTS:
Warm serviceable blankets, flannels and flannettes of excellent quality.

Christmas Advert published in the Bromley & District Times newspaper in 1917
Pyne Bros, who were located on Lewisham High Road in New Cross, advertised some of the ‘must-have’ games and toys for Christmas.

Toys for Children

Bring the Little Ones to see Father Xmas

  • Clockwork Trains
  • A rather unpleasant looking gun
  • A sweet and provision store
  • A dreadnought ship
  • The Very Latest game of Fish Ponds. (It looks as if it is using magnets)
  • A blackboard
Christmas Advert from Pyne Bros as advertised in the Bromley & District Times in 1917

Whereas E.W. Paynes, which was, until very recently, located in the Market Place in Bromley, had a variety of gifts for the more affluent buyers.

E.W. Payne for Value

  • A solid silver vanity case
  • A ‘Presto’ light watch stand
  • A solid silver powder pot
  • Army badges in gold and silver
  • Watches
  • Solid silver mirrors
  • Solid silver bags
  • Solid silver bracelets
  • A solid silver calendar

Source:
Bromley & District Times, December 1917

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